The 18th Party Congress has defined the fundamental task of education as cultivating talents with high moral standards, which highlighted the significance of moral education. The key point for the current moral education is to improve efficiency and effectiveness. The wide use of new media technology has changed our moral education environment and its implementation. We need to study the connotation of new media and its application on moral education. We should change our conventional conceptions concerning moral education. We should also improve the effectiveness in the environment of new media by enhancing teachers’ and students’ information competence, training student opinion leaders, focusing on all-round development of human beings, and strengthening students’ social practice.