Nowadays, economic globalization has made the countries’ economies become closer and closer, and foreign trade has also become one of the important means of developing the economy of each country. Countries all over the world manage to sell products into foreign markets. The trademarks with high international publicity can effectively enhance the market competitiveness of the products, which can help the enterprises or countries get economic benefits. In this situation, translation of trademarks has aroused people’s great concern. Any trademark can reflect some concepts or culture of the source language, so the translation of trademarks is to implement a process of intercultural communication. Therefore, translation of trademarks plays an important role in intercultural communication. Under the background of the intercultural communication, the paper puts forward some principles of the translation of trademarks and focuses on the translation methods.