Slotting fees have been widely debated in the recent few years. Based on Bloom et. al ’s (2000) theory, this study employs in-depth interview and questionnaire approaches to examine the slotting fees in China with an aim to understand whether slotting fees will promote market efficiency or excise market power and hinder competition. In this study, we demonstrate that the slotting fees in China and USA exhibit some difference. Our findings suggest that the slotting fees in China currently can promote market efficiency, including cost sharing, shelf space allocation, demand/supply apportionment, and facilitating practice for lowering retail prices.