Cultural tourism, which is regarded as a very prosperous field in the global tourism market, is the display and re-creation of culture for the purpose of tourism consumption. Shanghai is renowned as the largest economic center as well as the state-level city of historic culture which witnesses the great changes and development of China since modern times. Developing cultural tourism is the inevitable strategic choice for shanghai to build a world famous tourist city. There are problems existing in the development of cultural tourism such as the lack of clear thinking, inadequate use of resources, the lack of personalized image and so on. Following developmental strategies will help to realize the progress and prosperity of the cultural tourism: the first one is the innovation-driven development strategy, the secondone is the strategy to enhance the value, the third one is the cultural capital strategy, the fourth one is the integration development strategy, the fifth one is the strategy of regional cooperation.