谢佩洪:上海市曙光学者,管理学博士,加拿大西安大略大学毅伟商学院高级研究学者。上海对外经贸大学工商管理学院市场营销系主任,副教授、硕士生导师。研究方向:企业战略与商业模式。
F272/F49
平台型企业作为一种新的组织形态在移动互联网时代彰显出巨大的影响力,双边或多边市场主体借助平台能够降低交易成本,并且可以低成本地利用平台提供的各种资源。本文在明确平台、平台型企业以及平台生态圈概念的基础上,对平台的特征和分类、平台网络效应、竞争策略、成长过程和平台生态圈的构建等国内外研究进行了全面的梳理和述评。基于平台型企业生态圈对理论研究和企业实践的重要价值,提出了未来值得研究的潜在方向。
Platform enterprise, as a new organizational form, highlights the huge influence in the mobile Internet era. The bilateral or multilateral market participants can reduce transaction cost with the platform, and can make full use of various resources provided by the platform by low cost. Based on clearing concepts of platform, platform enterprise and platform ecosystem, the characteristics and classification of platform, network effect, competition strategy as well as growth process, platform ecosystem construction at home and abroad are discussed and reviewed roundly in this paper. Finally, based on the important value of the platform enterprise ecosystem to the theoretical research and enterprise practice, this paper puts forward the future research direction.
谢佩洪,陈昌东,周帆.平台型企业生态圈战略研究前沿探析*[J].上海对外经贸大学学报,2017,(5):54-65.
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