Based on Technology Acceptance Model (TAM), this paper study key factors and paths through which hometown attachment feeling affects user’s adoption intention of dialect navigation apps. Drawing on the extant literature on technology adoption, user behavior, and psychology, Hong and Tam (2006) developed main constructs of the theoretical framework. According to features of Dialect Navigation Apps, constructed research model with perceived ease of use, perceived enjoyment, individual needs and social influence as intermediate variables. This paper designed a questionnaire survey and conducted structural equation modeling to test the model. Research findings show that hometown attachment feeling has an influence on perceived ease of use, perceived enjoyment, individual needs and social influence of dialect navigation. The influence coefficient are high. Perceived ease of use, individual needs and social influence affects the behavioral intention of dialect navigation significantly. In particular, both individual needs and social influence are found to have a major effect. But the effect of perceived enjoyment is not significant.