High-speed rail are becoming increasingly popular in China, but the rail tickets has long beencontentious. To explore the influential mechanism of perceived price on public 's intention of taking high-speed rail, this paper construct a concept model on the basis of behavioral intention model, and the methodof structural equation modeling is used for the empirical research. The results show that the path of "perceivequality- -perceive value-satisfaction-taking intention" or perceive quality-satisfaction -taking intention"appears evident in the model of public's intentions of taking high-speed rail. At the same time, perceived priceinfluences behavioral intentions in two ways: antecedent variable and moderator variable. This paper providessome ideas to understand the mechanism of perceived price acting on behavioral intention, and contributes tothe management policy of high-speed railway.