With the promotion of international cooperation under the Belt and Road Initiative, cultural tradebetween China and alongside countries has been increasing in term of cultural export proportion. However,cultural products are concentrated in cultural manufacturing with low added value and cultural connotation,such as products on performances and celebrations, visual arts and handicrafts; its partners are mainly SoutheastAsian countries with high culture similarity. What's worse, there is a certain market mismatch as its main tradepartners are not countries with high trade complementarity. In the future, it is necessary to enhance culturalexchanges between countries with high trade complementarity, expand potential markets region by regionin selective ways and improve international competitiveness of cultural products with innovate contents, topromote cultural trade between China and countries along the Belt and Road.