In the context of the rapid development of rural e-commerce, it is of great significance to study theproduction relationship between peasant e-businessmen and e-commerce platforms. The e-commerce platformbuilds a strong position from three aspects of data resources, data technology, and financial capital, forming theadvantages of concentrated traffic, brand effects, massive funds, and the ability to accurately match data, enabletechnology, and digitization of currency, weaving the cage of production relationships. Peasant e-businessmenexplore strategies for scaling up, unofficial operating strategies, and out-of-platform or multi-platform strategies,but are constrained by factors such as the shortage of talent and technical funds, consumption upgrades, andplatform disciplines, and are always stuck in the relationship of e-commerce platforms. Multiple forces shouldbe pooled to strengthen the peasant e-businessmen's market capacity building and guide the e-commerceplatform to specifically support the development of peasant e-businessmen. Finally, the research reflects onthe existing platform economy theories and proposes the flexible nature of production relation in the platformeconomy.