Internet technology companies are flourishing driven by digital technology. At the same time, the phenomenon of overtime work in Internet enterprises is significant, and the culture of overtime work is prevalent. Knowledge workers have collective acquiescence and compliance with the culture of overtime work. How is it possible for knowledge workers to agree to work overtime? The research shows that the overtime consent of knowledge workers in Internet enterprises has experienced a dual social construction process driven by organizational construction and individualization. In the organizational construction stage, Internet enterprises continue to transmit market competition pressure to teams and individuals within the organization, and promote collective acquiescence and consent of overtime through labor enterprise interaction; In the stage of individualized construction, due to the relative decline of knowledge status and the enhancement of market substitutability, knowledge workers bear the pressure of organizational survival competition and the influence of industry rules, internalize overtime rules into behavioral norms, generate individual self-drive, and form voluntary and compliant overtime. To this end, on the one hand, we need to strengthen the labor protection of knowledge workers, and on the other hand, we need to enhance the governance capacity of enterprises, pay attention to the institutional absorption called for, and at the same time, enhance the position of enterprise value chains, reduce low-level homogeneous competition, and seek a balance between promoting industrial innovation and development and achieving independent labor of knowledge workers.